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True, standard demos make sales pitch, highlighting the bells and whistles of the product, but you want to get the nitty-gritty details of what the tool lacks.Īs a potential user of the product, try to find whether the demo shows the end result. Demos are integral to the overall selection process, as they collect all the information and provide output to the next steps.

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During each software demo, try to figure out whether the product has the right mix of features, reliability, and flexibility. Software demos give you clarity about the product and its capabilities.

Demos are an excellent way to learn about a product, see it in action, and find answers to your questions.

A bungled demo at a visceral level tells that the vendor didn’t adequately prepare for the product and that it is no more than a piece of crap that may not work even under the most forgiving of circumstances. Well, there’s nothing more powerful than a demo, since it shows how things will behave for specific situations. So what can be the criteria to differentiate one product from the other? Can software demos help? It can be overwhelming for a customer to make a choice, especially when there are innumerable similar software solutions available on the market, with each claiming to offer something extra. The market is flooded with software products, with each vendor striving hard to brand their product as the best. We know purchasing software and understanding the exact features and capabilities isn't always easy.